LinkedIn Event Outreach Results: 53% Acceptance, 44% Reply Rate

`In the three weeks before a European tech conference, we sent 569 LinkedIn connection requests to people who were going. 299 accepted (52.5% of requests), 131 replied (43.8% of accepted connections), and 29 were interested (22.1% of replies).

Unscored cold lists typically see 10 to 20% acceptance and 3 to 8% replies.

The results

"Interested" counts replies that showed real interest, excluding neutral replies, objections, and requests for information. The campaign ran from August 12 to 31, 2026, for a client, across two sending profiles.

Why events convert

An event gives both sides a reason to connect that has nothing to do with a pitch: "we will both be there". People who post about going are already in the mindset of meeting new people, and the event date creates a natural deadline for a reply.

The hard part is finding the real attendees. Searching the event name on LinkedIn returns mostly sponsors, organizers, media, and people who only mention the event.

How the pipeline works

Leads were sourced with Periodix Actions from three places:

1. Posts about the event. A LinkedIn post search for the event name returns everyone writing about it.
2. Engagers on speakers' and organizers' posts. People who react to or comment on pre-event posts are often attending too.
3. The speakers themselves.

Then AI did two checks in one call per person:

• Real attendance intent. Does the post show the author personally plans to attend, or is it a sponsor, organizer, or passing mention? Anyone without real intent was scored low regardless of fit.
• ICP fit. A score from 1 to 10 against the client's ideal customer profile.

Only people who passed both got a connection request, and the Periodix AI agent ran the conversation from there.

What we learned

Filter intent first. Most posts that mention an event are not from attendees. Scoring intent and fit together in one AI call keeps the cost per lead low and the list clean.

Timing matters. Most accepted connections came in the two weeks before the event, when attendees were planning their days.

One sender can outperform another. Across the two profiles, acceptance ranged from 47% to 57% of requests. The sender's own profile and network shape results, so it is worth testing more than one.

Run it yourself

Periodix Actions is GTM infrastructure for AI agents and automation builders: the same pipeline runs as an n8n workflow, through an MCP-connected agent like Claude, or over the REST API.

• n8n: import Score LinkedIn event leads with Periodix Actions, Claude, and Google Sheets and follow the recipe.
• MCP: ask your agent: "Find LinkedIn posts from the last 3 weeks where people say they are attending [event]. Ignore sponsors and organizers, keep [your ICP], and draft a connection note that suggests meeting at the event."
• Playbook: Find LinkedIn event attendees and turn them into meetings.

Start a free 3-day trial before your next conference.`