// PLAYBOOK

Live

How to Find Who Is Attending an Event on LinkedIn and Turn Them Into Leads

// WHEN TO USE

Problem

Every conference, meetup, and trade show your team attends is full of buyers, and many of them announce it on LinkedIn days before the event.

Finding them by hand means searching the event name, scrolling past sponsors, organizers, and media posts, and guessing who is actually going.

By the time you have a list, the event is over and the chance to meet in person is gone.

// WHAT YOU GET

Outcome

A daily pipeline that finds LinkedIn posts about the target event, keeps only the authors who show real personal intent to attend, and scores them against your ICP in one AI call.

Sponsors, organizers, and people who only mention the event are scored low automatically, so you never spend a message on them.

Qualified attendees get a connection note written from their own reason for going, with an offer to meet at the event.

Hot and cold leads land in Google Sheets, ready to send one to two weeks before the event.

// RESULTS

Proof

53%
Connection acceptance in event outreach
44%
Reply rate of accepted connections
22%
Of replies were interested

// BUILDING BLOCKS

Periodix Actions used

// HOW IT WORKS

Flow

Search posts about the eventPre-filter by ICP keywordsAI: attendance intent + ICP scoreAI draft connection noteGoogle Sheets (Hot / Cold)

// RUN IT

Implementations

This workflow runs on Periodix Actions, so you need an API key and a connected LinkedIn profile first.

  1. Start your free trial (3 days, full access) and connect a LinkedIn profile: https://actions.periodix.net/dashboard/register
  2. Follow the step-by-step recipe: https://docs.actions.periodix.net/docs/n8n-recipe-linkedin-event-attendees-to-leads
  3. Import the ready-made template json into n8n: https://n8n.io/workflows/19126-score-linkedin-event-leads-with-periodix-actions-claude-and-google-sheets/

What you need: the verified Periodix Actions node (n8n Cloud or self-hosted), an AI credential (Claude, OpenAI, or Gemini), and a Google Sheet with Hot and Cold tabs.

Setup: pick your connected LinkedIn profile in the Periodix Actions node, add your AI credential to both AI nodes, connect Google Sheets, and set event keywords, ICP keywords and description, your offer, score threshold, and post limit in Event Config.

The workflow runs daily, finds posts about your event, drops sponsors, organizers, and passing mentions, scores real attendees against your ICP, and drafts a connection note from their own reason for going.

See all:n8n playbooksMCP playbooks

// OUTPUT SHAPE

Example JSON output

{
  "name": "Alex Martin",
  "headline": "VP Revenue at Example Cloud",
  "company": "Example Cloud",
  "provider_id": "ACoAAExample456",
  "profile_url": "https://www.linkedin.com/in/alexmartin",
  "matched_post": "Heading to SaaStr Annual next week. Looking forward to the sessions on AI in outbound...",
  "post_url": "https://www.linkedin.com/feed/update/urn:li:activity:0000000000000000000",
  "score": 8,
  "reason": "Personally attending, revenue leader at a B2B SaaS company, interested in AI outbound.",
  "connection_note": "Hi Alex, saw you are heading to SaaStr for the AI in outbound sessions. Same reason I am going, would be great to connect and maybe grab a coffee there.",
  "status": "hot"
}

// CONNECTS WITH

Integrations used

Google GeminiGoogle SheetsOpenAIClaude (Anthropic)

// FITS INTO

Use cases

Buying / intent signalsLead generation

// QUESTIONS

FAQ

How do I find who is attending an event on LinkedIn?
Search LinkedIn posts for the event name or hashtag, then keep only authors who say they are going. This playbook does both automatically: Periodix Actions finds the posts, and AI separates real attendees from sponsors, organizers, and people who only mention the event.
Why score attendance intent and ICP fit together?
One AI call answers both questions, so you pay once per person. Anyone without real intent to attend scores low regardless of ICP fit, and only qualified attendees get a second AI call for the connection note.
When should I send the connection requests?
One to two weeks before the event, so people have time to accept and reply before they arrive. Run the workflow daily as the event gets closer to catch new posts.
Does this work for small meetups, not just big conferences?
Yes. Any event people post about on LinkedIn works. For recurring meetups, update the event keyword each cycle.
Will this get my account restricted?
The infrastructure behind Periodix has lost 0 LinkedIn accounts across 25,000 connected profiles in the last 24 months. The workflow runs on a schedule rather than in bursts, and you control volume, so keep daily actions within safe limits.
Do I need Sales Navigator?
No. This works from LinkedIn post search on any account.
Can I use OpenAI or Gemini instead of Claude?
Yes. Both AI steps are standard model calls. The published template uses Claude, and you can switch either step independently.

// EXPLORE MORE

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// FROM THE BLOG

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