// PILLAR
LinkedIn Outbound Benchmarks and Data
Real numbers from real campaigns: connection acceptance, reply rates, and what actually changes them. Original data you can benchmark your own outbound against.
// ALL ARTICLES
4 articles
LinkedIn Event Outreach: 53% Acceptance and 44% Replies Before a Tech Conference
Before a European tech conference, we found attendees from their own LinkedIn posts and from engagement on speakers' posts. 569 connection requests: 53% accepted, 44% of accepted connections replied, and 22% of replies were interested.
signalsLinkedInoutbound+2Cold vs ICP-Scored vs Signal-Based LinkedIn Outreach: 10-20% vs 33% vs 81% Acceptance
The stronger the signal, the better every stage of LinkedIn outreach converts. We compared cold-list benchmarks with three of our own campaigns: AI-scored Sales Navigator leads, event outreach, and post engagers. 10,220 requests in total.
signalsICPlead scoring+52,499 Connection Requests to LinkedIn Post Engagers: 81% Accepted, 47% of Them Replied
Over four months we reached only people who liked or commented on LinkedIn posts in our niche. 2,499 connection requests: 81% accepted, 47% of accepted connections replied, and 41% of replies were interested. Here is how the pipeline works and why engagement beats cold lists.
signalsLinkedInoutbound+4We Sent 344 Connection Requests to LinkedIn Post Engagers: 73% Accepted, 17% Replied
We ran a signal-based prospecting campaign that reached only people who liked or commented on relevant LinkedIn posts, with no cold lists. For one week, we sent 344 connection requests. 252 were accepted (73.26%), 58 replied (16.86%), and 15 said they were interested (4.36%). The takeaway is simple: prospects who already engaged with a topic accept and reply at rates cold lists rarely see.
signalsLinkedInoutbound+3