// PILLAR
LinkedIn Outbound Benchmarks and Data
Real numbers from real campaigns: connection acceptance, reply rates, and what actually changes them. Original data you can benchmark your own outbound against.
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1 article
We Sent 344 Connection Requests to LinkedIn Post Engagers: 73% Accepted, 17% Replied
We ran a signal-based prospecting campaign that reached only people who liked or commented on relevant LinkedIn posts, with no cold lists. For one week, we sent 344 connection requests. 252 were accepted (73.26%), 58 replied (16.86%), and 15 said they were interested (4.36%). The takeaway is simple: prospects who already engaged with a topic accept and reply at rates cold lists rarely see.
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